kikiriki.works cultural growth partners

Your product is so new there's no comparable competitor.

Or nobody gets your new business line.

Or you need to scale past your micro-niche without torching your whole budget trying.

We get you, and we make others get you too. And want to buy from you.

kikiriki.works is a positioning, brand and narrative consultancy based in Madrid and Asturias. Our own method, built for innovative products and services.

We're the partner that de-risks your next move. Even if we're named after a rooster and our mascot is a peanut, you're still here, aren't you?

I WANT TO INNOVATE

For companies

with no competition

(yet)

Services

For

international companies in Spain
novel startups
companies launching new lines

Our method

kikiriki.works iterative kit

The ambitious fail at positioning, not execution.

We're sick of consulting fluff. So are you.

Most competitor analysis ignores cultural truth and leaves you with a marketing plan that looks copied from the neighbours. Your runway and your budget can't afford that inefficiency.

We don't focus on the competition. We focus on building your real value.

SCOPE

CULTURAL DISCOVERY

We find the micro-community that launches you into bigger audiences, and identify monetisable rituals for your product.

FORGE

OPTIMISE YOUR PRODUCT

No strategy saves a bad product. We lock in product-market fit with growth methodologies.

VOICE

NEW NARRATIVES

We don't design the brand, we build it. Find your brand universe, and the narratives that respect the ecosystem.

FLOW

HOW DO WE BRING IT TO LIFE?

We map your resources and project needs into an action plan built to last.

Full journey

RECOMMENDED

For new companies, rebrands or new lines. Start to finish, with workshops, roadmaps and more than a traditional GTM.

Method, unbundled

Only need something specific? We adapt the method: short projects or single pieces.

Campaigns and iterations

For new markets, reinventing your service, or building the campaign of the year. Outside consulting so your team can focus on what matters.

Localisation

Your model worked in Rome but isn't landing in Madrid. We're experts in adapting international businesses to the culture and economy of Southern Europe, Spain especially.

Does it resonate? Do you love it? Does it horrify you?

Tell us by email, book a call, ask for a no-strings quote. Anything but carrier pigeons.

Let's talk

Our friends

projects

People who've already trusted us to reach the next level.

Brava

Brava makes a drink that's won the kombucha world's version of an Oscar three years running, and you've still never heard of it. We're working to change that

Abitacolo

The circular-furniture revolution. This startup, incubated at La Nave, rescues furniture off the street to restore and rent it out, on a mission to make our transient spaces feel like home.

Compideal

When Compideal showed up at our door, their pitch broke the mould: turning shared flats into lasting homes through deep matches. The challenge: build a brand from scratch that could carry this proptech revolution.

The team

Modular talent

THE TEAM ISN'T A DEPARTMENT. IT'S A FRAMEWORK OF EXPERTS IN ACTION.

kikiriki.works runs lean. We don't sell "intern hours".

We activate a modular team of senior specialists (from cultural researchers to performance strategists) who assemble and disband with surgical precision to solve your specific challenge.

Advantages

Relevant experience: you only get the top 10% of the specialists you actually need.
Zero overhead: your budget goes to high-impact execution, not office rent.
Speed: we activate expertise in <2 weeks (perfect for your time-to-market).

Leadership

Our framework's rigour is audited by Cris Allende, our Senior Marketing Strategist.

Cris brings the standards of B2C scale-up CMOs (ex-Revolut, ex-Too Good To Go) to every project.

Her experience is your insurance: it guarantees the KWIK framework delivers an investable narrative and an efficient CAC, speeding up your time-to-market and cutting the risk of a long-term hire.

Why kikiriki.works?

LET'S TALK

Who are these people?

We've spent more than 10 years helping big companies grow through marketing, branding and strategic thinking, and decided that was enough. Now we want to use the power of marketing for good (can we even say that?).

We take calculated risks

Maybe we watched too much Mulan, but we like taking risks (and owning up when they don't land).

We're not cool, we're quirky

We know our Labubus and our brat summer, but we also know fascinating facts about bees. We don't follow trends, we analyse them.

Clear, closed-loop communication

Say what you mean, no beating around the bush. No endless meetings where nobody shows their cards.

Cookie-cutters are for cookies

We don't sell packages, because every person is a world and every company a universe. If we wanted cookie-cutters, we'd go work at a bakery.

TASTE

CULTURE

SPARK

PEANUT