Cultural Growth Partner Studio · Madrid
The space where you'll grow doesn't have a name yet. We find it before anyone else.
For companies with no competition (yet).
- 01 SCOPE
- 02 FORGE
- 03 VOICE
- 04 FLOW
A CATEGORY BEFORE IT HAS A NAME
We grow where nobody is yet.
Everyone else optimises what already exists. When they all do the same thing slightly better, nobody grows.
We're not just theory and decks. We work with deliverables that have a name, a date and an owner.
THE REST
Competitor analysis
Benchmarks
Funnel tweaks
KIKIRIKI.WORKS
Fit with emerging cultural trends
Narrative in empty space
Why the usual approach fails
The pretty deck, the generic recommendations, and you executing on your own.
They're built for companies with marketing teams and infinite patience, not for a team of eight with six months of runway.
Here the week-1 deliverable is something you open on Monday knowing what to do and how it will land on your brand.
The method
01 · SCOPE — CULTURE FIRST Cultural, economic and social movements that matter to your category. “A food brand discovers that the rise of eating for longevity among 28–40 year olds has no Spanish reference point.”
02 · FORGE — MONETISABLE RITUALS Emerging behaviours turned into growth levers. “The customer buys twice a month on an investing-in-myself impulse: a ritual nobody has named yet.”
03 · VOICE — NARRATIVE THAT CONVERTS Cultural opportunity translated into messaging that converts. “The claim moves from healthy, tasty food to for people who know that what you eat at 32 shows at 45.”
04 · FLOW — MEASURABLE EXPERIMENTS Strategy turned into experiments with OKRs. “Three experiments: new claim in paid, welcome email and a monthly ritual bundle.”
OBSERVE → NAME → ACTIVATE
Recognise yourself here.
- You're a B2C founder: DTC, lifestyle, foodtech, healthtech or innovative consumer
- €20k–€80k MRR. 12–36 months post-launch. Real traction
- A team of 2–15. You don't want fluff
- A product with real traction
WE DON'T WORK WITH
- Generalist ecommerce with no clear proposition
- Idea-stage projects
- Companies looking for a content agency
Services with a beginning and an end.
FOUNDER STARTER PACK
2 weeks · SCOPE + FORGE
If the product exists but the market isn't reacting.
- · The cultural tensions in your category
- · Message diagnosis
- · 3 hypotheses ready to test
- · Prioritised action plan
MOST CHOSEN
SPRINT STRATEGY
2 weeks · SCOPE + FORGE
If you've been flat for more than 3 months.
- · Category analysis
- · Unoccupied narratives
- · The main lever, identified
- · 90-day roadmap
BEST VALUE
SPRINT EXECUTION
2 months
Messaging · Positioning · Growth
- · Market analysis
- · Strategy applied
- · Validation with users
- · Frameworks for the team
- · Execution roadmap
01 THE MESSAGE AND THE MESSENGER — 3 WEEKS
We build the messaging system that makes your product sell itself. Narrative and channel workshops included. → Let's talk
02 CULTURAL NICHE AND ADOPTION VECTORS — 4 WEEKS
You define who you're talking to and why they pick you. We look for the segment where the product fits best and the competition hurts least. → Let's talk
03 STRATEGIC PROGRAMME — 8 WEEKS + FOLLOW-UP
Diagnosis, strategy, messaging and a growth system in a single programme, with fortnightly sessions. → Let's talk
From Product to Round
12–16 weeks. For founders raising a seed or Series A who know the numbers alone won't convince anyone. We build the strategic narrative, positioning and messaging to explain why now, why you and why nobody else is in that space. Teams of 15–40 with funding or in the process of raising it.
BOOK A CONVERSATIONCONSULTING COLLECTIVE
An ecosystem of senior freelance consultants who plug in modularly, project by project.
CRIS ALLENDE · FOUNDER
Ex-Revolut · Ex-Too Good To Go · LinkedIn
Ex-Revolut, ex-Too Good To Go. Since 2022, exclusively with B2C founders between €20k and €80k MRR who have a product and no lever.
“In the first week we had more clarity on our positioning than in eighteen months.”
“They started from the niche, not the product, and by the end we understood why people were buying from us in a completely different way.”
We work with founders from · Lanzadera · La Nave Madrid · Food Innovation Hub · International Lab
Tell us what's blocking you
30 minutes with no sales pitch. If we're not a fit we'll say so straight away, and tell you what we'd do in your place.
LET'S TALKNo commitment. We reply in under 48 hours.
1. A SHORT MESSAGE
5 minutes. You tell us where you are and what you've tried.
2. A 25-MINUTE CALL
Real questions, no presentations. We want to understand the problem.
3. A PROPOSAL IN 48 HOURS
Or an honest recommendation if we're not what you need right now.
Signals we follow.
Culture always leaves clues. We watch objects, rituals and contradictions before turning them into growth opportunities.
01 — COLLECTIVE RITUALS / WHEN A HABIT BECOMES A MARKET
02 — VISUAL CODES / WHAT A COMMUNITY RECOGNISES WITHOUT EXPLANATION
03 — FERTILE CONTRADICTIONS / WHERE THE ODD STARTS MAKING SENSE
Direct questions
- I ALREADY HIRED A CONSULTANCY AND IT WAS USELESS.
- Here: two weeks, a closed price and deliverables with a name and a date. No retainer, no lock-in.
- I DON'T HAVE BUDGET FOR THIS RIGHT NOW.
- A capped investment, agreed before we start and paid once. Just enough to find out what is broken.
- I DON'T HAVE TIME TO MANAGE A CONSULTANCY.
- 2–3 hours a week from you. We carry the rest: Notion, Loom and documented handovers.
- WHY START FROM CULTURE AND NOT FROM THE PRODUCT?
- The product already works. The problem is the market has no language to buy it with.
- NOT SURE WHERE TO START?
- The Founder Starter Pack is for you. Two weeks, and you'll know exactly which lever to pull.