Manifesto
a few things
kikiriki:
̶O̶n̶o̶m̶a̶t̶o̶p̶o̶e̶i̶a̶ ̶f̶o̶r̶ ̶t̶h̶e̶ ̶r̶o̶o̶s̶t̶e̶r̶'̶s̶ ̶c̶r̶o̶w̶,̶ ̶w̶a̶k̶i̶n̶g̶ ̶u̶p̶ ̶y̶o̶u̶r̶ ̶b̶r̶a̶n̶d̶!̶
The Serbo-Croatian word for peanut
We don't want to be what's expected. We don't know how to do it better. So instead of a bland "about us", here's a Manifesto that guides our project.
1.
We work with projects that bring net good. If your startup wants to teach chimpanzees to ride bikes and wipe out the delivery-rider market, we don't want it. (Well, unless the chimps get fair holidays. We'd have to ask them.)
2.
#AI is a field of computer science that started in the 1950s.
#LLMs are technology specialised in generating text.
#General artificial intelligence is still a long way off.
We use automation with an eye on quality, transparency, ethics and effectiveness. Technology is no excuse for low quality. If we wouldn't let an intern hand in illustrations with six fingers, we won't let AI do it either.
3.
We want radical transparency on both sides. Knowing your product, and your dreams for it. Not just seeing each other once a month on Meet. Your team loving us (or hating us at first, we can build a beautiful friendship after that).
4.
There's life beyond trying to grab urban Gen Z's attention.
Beyond Madrid's M30 ring road there are people who don't just survive but build incredible cultural scenes, young or older, high income or low. We want to put those people at the centre, without invading their spaces.
5.
We work with varied, unexpected references. Fewer Vicio clones, more lobster semiotics for ecosystems of continuous innovation.
"Omg, I literally think exactly like you".
You, right now
Let's talkFREQUENTLY ASKED QUESTIONS
questions
Some of the things we get asked most <3
A marketing and branding consultancy for innovative products, with our own method for explaining the unexplainable. We build and run strategies that account for what both teams can actually pull off.
No, depending on the project we apply one or several phases of our method: SCOPE (find the niche), FORGE (optimise the product), VOICE (build narratives) and FLOW (bring the strategy to life), plus IMPLEMENTATION for whatever you can't cover yourself.
With the kikiriki method we uncover monetisable cultural tensions. We apply product marketing to new niches, build narratives and tactical execution plans. We work hand in hand until the end.
Short answer: no. Long answer: if we work together, in the implementation phase we can coordinate social media execution if your team can't. Same goes for CRM, advertising, PR...
Some respect, kid. Professionals with 10+ years in tech and startups, in Spain and abroad, working with companies like Revolut. C-o-n-s-u-l-t-a-n-c-y, not agency. The difference is we no longer have Canva EDU.